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Facebook and Instagram awarded JICWEBS Brand Safety Certification

September 17, 2019
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Facebook and Instagram awarded JICWEBS Brand Safety Certification

Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.

Ads, Regulation, Social advertising, Amazon, brands, content, Europe

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

September 12, 2019
Digital ad trends: UK viewability reaches over 70% for the first time
Digital ad trends: UK viewability reaches over 70% for the first time

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

Ads, Content, Mobile, Social, Video advertising, agencies, brands, content, global

Three quarters of IT teams ‘don’t understand marketing buzzwords’

September 11, 2019

Over three quarters (77%) of IT teams don’t understand marketing buzzwords, according to new research.

Ads brands, content, infographic, marketing, UK

Marie Claire shuts UK print magazine to focus on digital

September 11, 2019

Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine’s owner has said.

Content brands, content, media, retail, Search

Guest comment: Don’t let big influencer numbers fool you

September 10, 2019

Leona McCaul, Head of Influencer Partnerships, Found, examines why high follower counts don’t always equate to high reach and engagement.

Ads, Content, Social brands, content, marketing

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

September 9, 2019

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.

E-commerce content, ecommerce, marketing, UK, user generated content

Digital ad trends: UK viewability reaches over 70% for the first time

September 6, 2019

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

Ads, Mobile advertising, Australia, brands, content, Germany

Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin

September 6, 2019

Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.

E-commerce Amazon, brands, content, demographics, ecommerce

Rugby World Cup: Early morning matches presents marketing catch-up challenge

September 5, 2019

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

Ads, Content, Video advertising, Australia, brands, content, Europe

British shoppers ‘may avoid buying from brands outside of the UK post-Brexit’

September 3, 2019

Brexit confusion over tax increases, delivery times and data ownership could stop British consumers making international purchases after 31st October 2019, according to new research.

E-commerce brands, content, marketing, UK
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