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Top 10 news sites on Google: Patch and Huffington Post lead way

May 3, 2013

Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The Huffington Post leading the way.

Uncategorized AOL, content, Google, images, infographic

Right to reply: Facebook ads, the revamped news feed and your digital campaigns

May 3, 2013

Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.

Uncategorized advertising, brands, content, Facebook, marketing

Most 18-25s ‘find online advertising simplistic’ and skip video ads

May 2, 2013

Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.

Uncategorized advertising, brands, content, email, Entertainment

AOL reveals global branded content business Be On

May 2, 2013

AOL Networks has launched Be On, a new global branded content business.

Uncategorized advertising, agencies, AOL, brands, content

Scoopshot lets publishers check authenticity of user content

May 2, 2013

Scoopshot, a content crowdsourcing service, has developed a patent-pending technology that automatically analyses user generated still and video images.

Uncategorized, Video content, images, media, technology

New boss at Shazam as company expands

April 30, 2013

Shazam has appointed Rich Riley as its new Chief Executive Officer, as it continues its shift from music tagging into a global media engagement firm.

Uncategorized brands, content, global, media, music

Google axes Meebo social toolbar to focus on Google+

April 30, 2013

Google is to shut down Meebo, the social toolbar it bought in June 2012, as it continues its focus on Google+.

Uncategorized analytics, content, Google, Twitter

Online videos ‘drive deeper engagement than text articles’

April 29, 2013

Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.

Uncategorized, Video content, Facebook, UK, YouTube

Apple’s iTunes turns 10- Can it keep its lead?

April 29, 2013

Apple’s iTunes launched back in spring 2003, going on to become the most successful online music store of the past decade. But can it maintain its lead amid growing competition from the likes of Amazon, Google and Spotify?

Uncategorized Amazon, Apple, apps, content, Entertainment

Return Path offers sneak peek into competitors' email campaigns

April 29, 2013

Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.

Uncategorized, Video content, email, marketing, UK
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