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Interview with a hacker (Part 1): A day in the life of a blackhat

May 24, 2013

Hackers- whether cyber-criminals, online vigilantes, political activists or even government agents- have become the bogeymen of the digital age, with high profile cases of cyber-breaches hitting the headlines on a weekly basis. But just who are these seemingly ‘anonymous’ people? And what motivates them to delve into these murky digital waters? In part one of … [Read more…]

Uncategorized Amazon, content, eBay, email, Facebook

Yahoo buys gaming platform PlayerScale

May 24, 2013

Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business.

Uncategorized content, technology, Yahoo

EA drops online pass for used games after player complaints

May 23, 2013

Electronic Arts is axing a controversial program that stifled trade in second-hand games.

Uncategorized content, games

Coupons.com supports Kenco’s digital coupon campaign

May 23, 2013

Kenco is working with Coupons.com to offer a secure print-at-home coupon on the brand’s website.

Uncategorized content, email, Europe, UK

IPC woos advertisers with new mobile ad formats

May 23, 2013

Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.

Uncategorized advertising, brands, content, Maps, media

De’Longhi debuts app for coffee-lovers

May 23, 2013

Italian brand De’Longhi has briefed PMA Digital to create a coffee experience app for its coffee machines, designed to help customers create great coffee at home in a move to extend their current “Serious About Coffee” web offering.

Uncategorized content, CRM, Google

World’s first ‘social star’ awards launched on YouTube

May 22, 2013

A new awards show celebrating the stars of social media is launching today, letting fans from around the world watch it ‘live’ on YouTube.

Uncategorized content, global, Google, media, music

Email case Study: T.M. Lewin gets creative with Silverpop to boost ROI

May 22, 2013

Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.

Uncategorized Australia, content, digital marketing, email, Facebook

“We promise not to screw it up”: Yahoo buys Tumblr for $1.1bn

May 21, 2013

Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post.

Uncategorized advertising, BBC, blogging, content, email

Branded Vine videos ‘4 times more likely to be shared than standard videos’

May 21, 2013

Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.

Uncategorized analytics, brands, content, marketing, media
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