UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.
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Display ad case study: Specsavers uses visual engagement to smash benchmarks
Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks.
Cannes Lions Day Five: Unilever marketing boss warns industry’s ‘out of touch’ brand managers
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
Blippar buys Layar to create largest augmented reality firm
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world.
Advertisers still uncertain about real-time advertising
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.
YouTube blocks indie artists in music subscription row
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute.
Google opens ‘Glass at Work’ project to developers
Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations.
What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)
Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the … [Read more…]
Amazon tripled Android app store content last year
Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads.
5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.