UK video trends: Brits still prefer to watch live shows on their TV
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.
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Yahoo boosts local search with Zofari
Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari.
Controversial social network Ask.fm sold to IAC
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.
Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).
Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
Gmail puts unsubscribe link next to emails
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.
Twitter tests ‘Promoted Videos’ to take on Facebook
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.
Twitter alters price model to compete with Facebook
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application.
Is BuzzFeed worth three times more than the Washington Post?
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.
Athletics Weekly uses programmatic ads to boost audience engagement
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.