YouTube Kids app accused of being ‘one long ad’
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.
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Marketing to teens: Global digital habits revealed (infographic)
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Top tips: Why video is the best way to communicate your message to clients
People trust people and video is a great way to embrace this. Your target audience will be entrusting their money, data or services with you, so showing that you have real people with a passion for what you are doing demonstrates to your customers that you are a company they can trust.
Facebook begins WhatsApp integration
Facebook has reportedly started testing WhatsApp integration with its popular social network, looking to find ways of unifying the two services.
Top 20 UK sites: News outlets get mobile boost
News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.
One in five apps ‘get forgotten’
Speed and simplicity top reasons for using apps, but one in five are installed and forgotten, according to new UK research.
Programmatic fuels rise in online publishing recruitment
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.
MyEd lets parents and pupils rate educational institutions
MyEd – a new start-up – has today launched, allowing parents and students to rate and review different education institutions across the UK.
Top mobile tips: Follow the money when it comes to optimisation
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.