Audi runs vertical video ad for mobile viewing
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
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BBC news channel to go online only?
The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.
Guest comment: Programmatic’s Placement Paradox
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
Kuoni and Co-op pull YouTube ads from explicit Rihanna video
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’.
Theresa May wins ‘Internet villain of the year’
UK Home Secretary Theresa May has been named internet villain of the year at this year’s ISPA awards, for pursuing a controversial communications data bill.
Retailers ‘yet to truly connect with smartphone shoppers’
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
NME gets more social as magazine goes free
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
Reddit in revolt: Moderators shut popular forums to protest sacking
Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.
Facebook to share ad revenue with video creators
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.
Economist dishes out free insect ice cream in marketing stunt
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.