UK online ad viewability rises above 50% (but still lags behind Europe)
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany.
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Facebook takes on YouTube with dedicated video platform
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
Time watching video on digital screens ‘now matches TV’
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.
Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.
Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
USA Today puts emojis into print headlines :-\
In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.
Adblock Plus forms independent panel to decide ‘acceptable ads’
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.
C4’s First Dates bolsters social activity for celebrity episode
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode.
Twitter debuts pre-roll ads in tweeted videos
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.