WhatsAppers ‘more likely to send photos than Snapchatters’
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research.
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Mobile video ads ‘increase purchase intent by 104%’ [INFOGRAPHIC]
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research.
Odd news: The weirdest digital stories of 2015
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year.
Top tips: Speed, integration and hyper-targeting will drive brand engagement in 2016
As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
Retail searches ‘to increase on mobile by 500% over Christmas weekend’
With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.
Gaming trends in 2015: Virtual reality and social media on collision course
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
Coca-Cola and Nike ‘leading way in social’- industry survey
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
1 in 5 ‘only use phone’ for Christmas shopping in US
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
The Economist partners Twitter on newly launched Moments
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform.
Adobe reveals 2016 Marketing Predictions
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead.