US online display adspend ‘to overtake search for first time’
Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.
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Vine founder debuts ‘Peach’ social network app with ‘Magic Words’
A new social network from the founder of Vine has launched, with a hashtag-style tagging system to help users find related content more easily.
Just 6% of Brits intend to buy a smartwatch
Grim sales forecasts for smartwatch sales have been reaffirmed by new research commissioned by The BIO Agency, which found just 6% of British adults intend to buy one in the next 12 months.
Up Periscope: The rise of live streaming
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data.
Netflix launches worldwide (except China)
Netflix has launched its service in 130 countries, nearly the whole world, with the exception of China.
Right to reply: Twitter’s new 10k limit- a new blogging platform for brands?
Following the news that Twitter is considering upping its character limit to 10,000 Mark Slade, Managing Director EMEA, Opera Mediaworks, comments looks at how the move could alter the approach of mobile advertisers.
Facebook ‘deliberately broke’ Android apps in user experiment
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose.
Top menswear retailers for social engagement: Ted Baker and Paul Smith lead
Ted Baker and Paul Smith have topped the list of most socially engaged premium menswear retailers, according to a new study.
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”