CNBC debuts in-house creative agency
US media giant CNBC is launching a full-service, in-house commercial agency, continuing the trend for media owners taking their creative team in-house.
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Jeep first brand to use ‘Edge’ mobile ad format
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics.
Facebook finally lets brands and celebrities share sponsored content
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
Global TV trends: BBC and Netflix lead way for recommendations
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research.
Mashable fires staff in major shift to video content
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.
Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
The new journey of a TV show: How digital has transformed video content
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.
Fireman Sam gets social media revamp
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.
Guest comment: Programmatic needs to empower the value of brand advertising
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective