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Spotify looks to podcasts to boost profits

February 6, 2020
Spotify looks to podcasts to boost profits
Spotify looks to podcasts to boost profits

Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.

Video advertising, brands, content, media, music

Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

February 6, 2020
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show
Oscars marketing: Brands should engage with “filmspired” consumers post- awards show

As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.

Ads, Social advertising, brands, content, global, marketing

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’

February 6, 2020

Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.

Ads, Content agencies, content, media, technology, UK

Industry capitalises on rise of premium video by investing in CTV and mobile

February 5, 2020
Industry capitalises on rise of premium video by investing in CTV and mobile
Industry capitalises on rise of premium video by investing in CTV and mobile

There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.

Video advertising, agencies, content, Europe, global

Top tips: How to negotiate a raise as a developer

February 4, 2020
Top tips: How to negotiate a raise as a developer
Top tips: How to negotiate a raise as a developer

As we commence 2020, people are still working on their new year’s resolutions. And often one of them is a promotion or a raise. Ram Kezel from Hostinger offers six tips on how to negotiate for a raise as a web developer.

Ads content, Facebook

AI reveals emotional impact of all 50 Super Bowl ads

February 4, 2020
AI reveals emotional impact of all 50 Super Bowl ads
AI reveals emotional impact of all 50 Super Bowl ads

Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.

Ads, Video, Viral advertising, agencies, Amazon, brands, content

80% of marketers want to pick their own CMS (but IT still has the final say)

February 4, 2020
80% of marketers want to pick their own CMS (but IT still has the final say)
80% of marketers want to pick their own CMS (but IT still has the final say)

The majority of marketers (80%) want to pick their own CMS, but new research from reveals IT still has the final say when it comes to marketing tech.

Ads content, security, technology, UK

Job board: experienced digital designer (freelance)

February 3, 2020
Job board: experienced digital designer (freelance)
Job board: experienced digital designer (freelance)

Our parent company, Digital Strategy Consulting is looking for a creative lead on elearning projects.

Uncategorized brands, content, global, marketing

UK Email Benchmark Report: A big comeback for email

January 31, 2020

UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.

Ads content, email, global, government, marketing

Snapchat debuts Bitmoji TV- a personalised cartoon TV series (starring you)

January 31, 2020
Snapchat debuts Bitmoji TV- a personalised cartoon TV series (starring you)
Snapchat debuts Bitmoji TV- a personalised cartoon TV series (starring you)

Snapchat is launching Bitmoji TV, an animated personalised content series for that features Snapchatters and their friends’ Bitmoji avatars in every episode.

Content, Mobile, Social content, Entertainment, technology
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