Instagram takes on Snapchat with linked ‘Stories’
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons.
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One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
Olympic “sharing-fest” to be a goldmine for marketers
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.
Facebook adds action-based bidding to mobile app install ads
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
Guest comment: Forget personalisation, see the bigger picture
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
Google speeds up mobile adverts with ‘Amp For Ads’
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
UK leads Europe for social engagement
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
Email marketing best practice guidelines – 40% of viewers probably not seeing images
Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.
Top tips: 4 factors affecting brands and advertisers as TV shifts to digital
Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.