This is test content description really just to see what happens
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.
In its attempts to crack down on online privacy, film studio Warner Brothers has mistakenly asked Google to remove its own website from search results, saying it violates copyright laws.
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.
Paul Boyham, Head of Mobile at Radical Company, looks at the native verses hybrid app development debate.