Brands driving sales by embracing creativity on social platforms
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo.
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AdBlock Plus now selling “Acceptable Ads” via exchange
Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims.
Half of professionals reject job offers from companies that don’t share their purpose
Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research.
Consumers turned off by video ads: Buffering, volume and irrelevance top irritants
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey.
Yahoo debuts new content marketing studio, Yahoo Storytellers
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
LinkedIn adds conversion tracking capabilities to boost ROI
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Photoslurp turns user generated fashion into shoppable ads
Visual commerce and marketing platform Photoslurp has struck a partnership with fashion group Folli Follie to launch a new visual commerce solution.
Top tips: What brands need to know about virtual reality
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Snapchat planning Google Glass style augmented reality glasses?
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
Third of Instagram users buy based on fashion posts
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.