Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…
YouTube is the most popular video site across Latin America and Spain, with Brazil notching up the highest audience figures, according to new research.
The Daily Telegraph is considering going behind a paywall, just months after The Times began charging readers £1 a day for online access. Steve Elsham, head of media at business analytics company SAS looks at how newspapers can make the paywall pay.
For the US holiday season-to-date, $13.55 billion has been spent online, marking a 13% increase on the same period last year, according to new data.
Leading Russian search engine Yandex is set to go public with a billion-pound IPO, according to a report.
175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer, according to new data.
Facebook has launched a next-generation online messaging service that gives the user a Facebook.com email addresses, in a move seen as a shot across the bow of Google, Yahoo! and Microsoft.
Ask.com is cutting 130 engineering jobs and outsourcing its search technology, as the internet icon finally concedes that it cannot compete with Google and Bing in the search market.
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, up 22% on last year, according to new data.