Argos shakes up image with £10bn rebrand campaign with focus on digital
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.
Christmas
Bumper ecommerce Christmas: 120 million orders predicted for December
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone.
Top tips: Targeting early Christmas shoppers
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run … [Read more…]
Twitter and TV: New metrics prove social buzz can boost viewing figures
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.
Mobiles overtake desktop for ecommerce traffic – IMRG
More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research.
eBay UK turns 15: From auction house to retail giant
eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters – hitting three billion sales worth £65bn on its 15th birthday.
Groupon transforms from deal site into online marketplace
Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.
Most popular affiliate marketing ads: Discounts most popular for customer engagement
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.
Apple profits beat expectations on strong China sales
Apple’s growth prospects are looking brighter ahead of its iPhone 6 launch, with strong sales in China boosted its profits- but its iPad sales are falling as tablet competition heats up.
The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]