Top tips: How to run a successful online marketing campaign in a new social environment
Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
brands
Top tips: Social marketing trends in 2012- the year of sponsored stories?
As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.
Google Maps adds UK rail info
Google has incorporated rail information into its UK mapping tools, following a partnership with TheTrainLine.
US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Guest comment: Online advertising grows up
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.
Top tips: 4 online retail trends for 2012
As e-commerce and affiliate marketing continues to gather momentum worldwide Penny Mather, Marketing Director at LinkShare, analyses the best performing sectors in LinkShare’s network and reveals four emerging trends that will be significant to retail in 2012.
Top 6 online retail trends for 2012
After a year of technical innovations, most notably the emergence and rapid adoption of smartphone and tablet technology, the shopper-seller relationship has changed dramatically. In this article, Rakuten, one of the world’s top 3 E-commerce and Internet service companies by revenue, who recently acquired eBook company Kobo and Play.com in the UK, announces its industry … [Read more…]
Brands urged to register for new ‘.anything’ domains
Businesses, charities, communities and other legal entities are being urged to act fast to avoid missing out on the internet domain name legislation, which comes into effect today (Thurs 12th Jan 2012).
Online travel industry ‘relying less on seasonal peaks’
The online travel industry is relying less on seasonal peaks to boost sales, according to new research from Hitwise.