A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.
brands
Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
Pinterest Promoted Pins: Three new ways to target users
Pinterest is adding new targeting options, ‘remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.
Snapchat ads: 92% of ad campaigns boost offline sales too
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Emojis become keywords: Twitter to let brands target ads by user’s emojis
The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.
Brands ‘choosing YouTube influencers over traditional celebrities for ads’
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
A day in the life of a digital consumer [infographic]
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
‘Sharing economy’ triples amongst British consumers
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research.
Kantar links online and TV campaign reports for brands
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.