Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.
Despite retailers recognising ‘last mile convenience’ is an increasingly important consideration for online shoppers, many are still failing to meet consumers’ expectations in fulfilment, according to new research.
eBay has announced a major play for the UK’s physical media market, with the launch of ‘The Entertainment Shop’.
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.
Ed Sheeran was the most acceptable artist to play in the workplace, with Eminem least suitable according to new research from LinkedIn and Spotify.
Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day.
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…