The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%
Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.
brands
Mobile devices account for a third of online Christmas orders
Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.
Halloween sales trends: 260% spike in sales
With just under eight weeks until Christmas Day, Halloween is now viewed as the start of the Holiday Shopping Season, according to new research.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Grocery shopping trends: Product range rather than convenience or price drives consumers in-store
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Measurement still the greatest challenge for cross-platform TV and video advertising
Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.