By the end of 2015 in the US Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies’ online store fronts.
PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation.
Online shoppers in China are increasingly looking to overseas sites to get their online shopping fix, according to new research.
Home renovation and design platform Houzz has grown its UK community to 2 million monthly unique users since it launched just one year ago.
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.