Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.
The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.
![Black Friday: What do consumers really want? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2019/10/taboola-black-friday-main.png)
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.