Blippar buys Layar to create largest augmented reality firm
Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world.
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Facebook was late to the mobile party, admits Sandberg
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg.
Amazon’s first smartphone detects buyable objects nearby
Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon’s online stores.
Amazon tripled Android app store content last year
Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads.
Facebook serves ads based on user’s external browsing habits
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
Brits lag behind world for ‘sharing economy’
Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.
The Economist debuts multi-platform ad package ‘First Impression’
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Taming the Twitter beast: 10 marketing tips to avoid a #fail
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Netimperative, looks at the future of Twitter as it matures into a serious ad platform.
Augmented realities collide: Has Blippar bought Layar?
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console.