Walmart to start price matching Amazon in-store
Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.
apps
Microsoft and Dropbox team up to sync Office documents
Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web.
Facebook Messenger app now reaches 500m users
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.
Guest comment: Invisible cars? How social media drives personalised marketing for automotive brands
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
Tumblr debuts auto-play video ads
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues.
Google debuts Fit app takes on Apple Health Kit and Samsung Health
Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners.
Microsoft debuts $199 cross-platform fitness band
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users’ smartphone, monitors their activity and displays notifications such as texts and calendar events.
Google expands AdWords Express app to small businesses worldwide
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.