Facebook quits charging for ‘likes’ in ad price shake-up
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
apps
999 technology ‘needs to keep up with the smart phone generation’
The Institution of Engineering and Technology (IET) is calling for radical changes to the emergency ‘999’ call service to reflect the digital age, where more people are communicating by text or social media, rather than making a voice call.
Retailers ‘yet to truly connect with smartphone shoppers’
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
Top tips: How to provide targeted content to audiences with notifications
According to Stephan Schirrecker, VP of Marketing at Nexmo, the cloud communications platform provider, notifications are the driver of a new platform and can be used to successfully engage with customers.
Mobile roaming to end in 2017 (but spam blockers at risk )
Mobile phone roaming will end in July 2017 and will be significantly cut next summer in an agreement on telecoms laws reached last night between MEPs and representatives of EU governments.
Top tips: How can brands better engage with Millennials online?
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
Google finally offers ‘Undo Send’ feature for Gmail
Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent.
Mobile trends: Women spend more time on apps than men
US men use more apps, but Women spend longer on them, according to a new US study from Nielsen.
Facebook takes on Snapchat with private photo app ‘Moments’
Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’.