Top tips: What user experience trends do businesses need to embrace in 2016?
Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.
apps
Tinder ‘has secret desirability score for users’
Dating app Tinder is secretly rating the “desirability” of users with an algorithm… and it’s not just a measure of attractiveness, according to research by Fast Company.
Just 6% of Brits intend to buy a smartwatch
Grim sales forecasts for smartwatch sales have been reaffirmed by new research commissioned by The BIO Agency, which found just 6% of British adults intend to buy one in the next 12 months.
Up Periscope: The rise of live streaming
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data.
Half of consumers ‘would pay extra for a privacy-friendly app’
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.
Facebook ‘deliberately broke’ Android apps in user experiment
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose.
European app trends: The year of the emoji
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry.
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
Top US mobile trends of 2015 [INFOGRAPHIC]
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems.
Top advertising tips: Mobile Programmatic – what comes next in 2016
Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.