A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 … [Read more…]
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.
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Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.