Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.
A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
November 11th is the biggest shopping day in the world – China Singles Day. Abi Jacks, Director of Marketing at Rakuten Marketing UK looks at what this means for the UK and why should marketers care about it.
The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.
Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.
With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.
Olga Kotsur, CEO & Co-founder, at in-store retail technology provider Mercaux looks at the opportunity that Halloween presents traditional retailers.
M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.