Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.
2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.
Ian James, GM, International, Verve looks at how consumers feel about sharing location information and why this is significant for publishers and advertisers.
It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.
Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.
IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.