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apps

Mobile augmented reality on rise as top brands get virtual

February 5, 2011

An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.

Uncategorized advertising, Android, apps, brands, global

Apple blocks Sony’s e-reader from iPhone

February 4, 2011

Apple has blocked Sony’s e-reader iPhone app as it allows people to read books bought through Sony’s store, rather than Apple’s “in-app purchase” payment system.

Uncategorized Apple, apps, content, iPad, media

Top tips: 10 digital marketing predictions for 2011

February 3, 2011

How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.

Uncategorized advertising, analytics, Apple, apps, brands

TradeDoubler debuts first ‘affiliate app community’ with Tesco

January 26, 2011

Performance marketing company TradeDoubler has launched its Affiliate Revenue Share Community (ARC), with Tesco the first firm to sign up to the scheme.

Uncategorized apps, Christmas, content, marketing, UK

Black Eyed Peas create augmented reality music video with ‘Will.i.apps’

January 26, 2011

Music act The Black Eyed Peas have launched BEP360, an iPad, iPhone and iPod touch app that features ‘the world`s first 360-degree view music video’.

Uncategorized, Video apps, content, iPad, music

Facebook shelves phone and address data sharing plan after privacy outcry

January 19, 2011

Facebook has put its plans to share users’ mobile and home address data with developers on ‘temporary hold’, after a privacy outcry.

Uncategorized apps, Facebook, media, Privacy

China’s state broadcaster CCTV signs up for mobile marketing

January 18, 2011

The Mobile Division of Chinese Central Television has announced it is ‘open for business’ for brands wishing to advertise on its mobile WAP portal and iPhone and Android apps.

Uncategorized advertising, Android, apps, brands, China

Mobile phone use by mothers: US

January 17, 2011

71% of mums in the US are using apps and over 50% using social networks, according to new data.

Uncategorized apps

The Mac App Store – for better and for worse…

January 14, 2011

This week saw the launch of Apple’s Mac app store, letting users buy more than 1,000 programs for download, including best sellers such as Angry Birds. As the site attracted over 1 million purchases on its first day alone, Adie Flute, founder of agency Deviate, asks if quality is being sacrificed for quantitiy when it … [Read more…]

Uncategorized Android, Apple, apps, Christmas, email

Shazam and Spotify announce partnership

January 14, 2011

Music recognition service Shazam is to integrate Spotify across the full range of Shazam’s free and premium Apps for iPhone, iPod touch and Android.

Uncategorized Android, apps, France, music, Spain
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