Facebook puts app ads into mobile news feeds
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues.
apps
Nearly half of US smartphone owners use mobile shopping apps
Almost half (47%) of all smartphone owners in the U.S. use mobile shopping apps, with established online players eBay and Amazon.com leading in popularity, according to new research.
Google axes 3 more products- Listen, Apps for Teams and Video for Business shut down
Google has continued its summer clean, shutting down three more products as it focuses on its core business to compete with the likes of Apple and Facebook.
German ad spend 2012: Automotive sector fastest riser (infographic)
In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data.
WPP buys UK ad agency Fortune Cookie
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.
Microsoft to replace Hotmail with ‘Outlook.com’
Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google’s Gmail.
Google boosts social media with Wildfire buy
Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter.
Right to reply: Why Facebook’s IPO is good news for internet retailing
With Facebook unable to charge users for using the site, the social network now has an increased focus on advertising and converting its users into brand’s customers. Richard Britton, managing director, CloudSense, explains why this is good news for online retailers.
Right to reply: Facebook ad revenue slowdown – a mobile problem
With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. According to Andreas Pouros, Chief Operating Officer at Greenlight, if a phone is now not part of … [Read more…]
Zuckerberg dampens Facebook smartphone rumours
Facebook CEO Mark Zuckerberg said his company does not plan to create a Facebook-branded smartphone during a conference call with financial analysts and reporters this week.