Facebook’s new Graph Search lets users sift through the vast connections they have with fellow social networkers – including brand pages – to find relevant information to them. While brands and advertisers are still figuring out how this will affect them, Helen Crowley, Managing Director at Alchemy Social – an Experian company looks at what … [Read more…]
A mobile strategy is now a given for most organisations. Yet despite investment in optimised sites and innovative apps; in creative ideas for exploiting evolving multi-device behaviour, the mobile reality has been disappointing to date with many brands struggling to achieve user engagement and significant revenue. If brands cannot find a way of encouraging users … [Read more…]
The latest research from Skrill highlights that over one third of consumers are window shopping on the high street before eventually buying online. Tim Burge, Director at Maxymiser, says this highlights just how critical it is to make your sure your on-line presence is both useable and relevant to your customers.
UK mobile ad firm LoopMe has raised half a million pounds to fund its in-app advertsing inbox.
Odnoklassniki, the social network service from Russian online media giant Mail.Ru Group, has launched a mobile platform for games and apps.
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most Twitter and Facebook buzz around the event.
Jerome Rota, Founder of DivX and Senior Vice President, Consumer Products and Services at PacketVideo, discusses the future of technology in the entertainment industry.
This smart piece of marketing by Diageo encouraged Columbian’s to download a ‘guardian angel app’, offering discounted alternatives to drink driving home.
Consumers have downloaded more than 40 billion apps from the Apple App Store in just over four years, with almost half of them happening during 2012, according to new figures.
Facebook has added a voice record feature to its Messenger apps for Android and iOS, with plans to introduce full voice calls in the near future.