There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.
Amazon has launched its first paid-for Android apps in China, beating Google, which has offered only free apps.
Whilst women may normally be perceived as shopaholics, new research from leading CPA network, Rakuten LinkShare, shows that men spend over three quarters of their average annual online spend on fashion.
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research.
Chat apps such as WhatsApp and Apple’s iMessage are now more popular than text messaging, according to a news report.
Twitter is rumoured to be working on an app for Google Glass, after some tweets have been spotted featuring a photo taken from the upcoming augmented reality specs.
Microsoft has integrated Skype to its Outlook.com webmail service, after buying the web messaging firm back in 2011.
Google has bought start-up firm Wavii for an estimated $30m (£18m), as the firm looks to capitalise on the growing demand for news aggregation apps.
Apple’s iTunes launched back in spring 2003, going on to become the most successful online music store of the past decade. But can it maintain its lead amid growing competition from the likes of Amazon, Google and Spotify?