As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.
Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox.
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions.
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser.
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
More than 60% of apps are ‘never downloaded’ from Apple’s app store, and of those that are, one in four is abandoned after its initial use. This infographic from New Relic offers a step-by-step guide to creating an app that matching customer and business goals.