Apple taps into programmatic mobile ads for first time
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.
Apple
Google settles litigation with Apple’s patent consortium Rockstar
The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing.
WhatsApp tightens security with Android encryption
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.
Apple to add Beats streaming to all iPhones next year
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.
Channel 4 debuts mobile interactive video ads
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.
Google debuts Fit app takes on Apple Health Kit and Samsung Health
Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners.
Microsoft debuts $199 cross-platform fitness band
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users’ smartphone, monitors their activity and displays notifications such as texts and calendar events.
Twitter revenues rise…but user growth slows and no profit in sight
Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable.
Wal-Mart vs. Apple: US retailers revolt against iPhone payments
A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.
Mobile now accounts for half of all YouTube traffic
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.