Apple confirms iAds exit on June 30th
Apple has confirmed it’s giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.
Apple
Apple gives up on ad business: Hands over iAds to publishers- report
Apple is reportedly giving up control of its ad business, no longer taking a 30% commision on all sales on its iAds platform.
Top tips: What user experience trends do businesses need to embrace in 2016?
Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.
Apple goes AI: Snaps up facial expression recognition software
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions.
MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
IOT trends: Waiting for the wearables revolution
Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..
Just 6% of Brits intend to buy a smartwatch
Grim sales forecasts for smartwatch sales have been reaffirmed by new research commissioned by The BIO Agency, which found just 6% of British adults intend to buy one in the next 12 months.
European app trends: The year of the emoji
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry.
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
Top US mobile trends of 2015 [INFOGRAPHIC]
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems.