Google combines AI with analytics for new ‘Attribution’ marketing tool
Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
analytics
App trends: Communications and social increasingly dominate app time
The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.
Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Measuring digital success: Agencies and brands clash over KPI standards
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.
Free branded Wi-Fi goes live in Edinburgh
A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.
Content marketing trends: 80% of consumers forget content within a few days
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.
Forbes reveals top 30 social media influencers
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.
Quicker than Agile: Is a thumb-friendly, voice-controlled t-shirt designer possible?
In 2013, Spreadshirt created a touch-optimised t-shirt design tool for tablets, but didn’t think it would catch on. But then it saw a 73% rise in smartphone orders. Tony Findeisen, the lead-developer at Spreadshirt, offers tips on how to create for the smartphone ecommerce experience.
Socialbakers debuts “Suite” all-in-one social media analytics tool
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.
Mobile milestone: Android overtakes Windows PC usage for first time
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.