Merkle expands data and analytics business in Scotland with new Aberdeen office
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
analytics
Thunderhead launches AI tool for journey-driven engagement
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
Customer experience trends: Brands failing to meet growing expectations
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
Publicis Sapient forms new AI lab
Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).
TV ad trends: Wednesday ‘highest performing day’ for viewer response
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders
2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
Nissan boosts conversions 136.6% following GOA appointment
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool.
Emerging technology now ‘integral part of how fans consume sports’
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.
Webtrekk becomes Mapp to boost digital marketing platform
Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.