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analytics

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

October 23, 2018

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

Ads analytics, brands, CRM, digital marketing, Germany

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Ads, Content, News advertising, analytics, global, marketing, media

Brexit to impact UK and European app services

October 8, 2018

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

Mobile, Regulation analytics, apps, brands, Europe, financial services

UK firms struggle to support digital self service

September 26, 2018

Companies are facing increased customer demand for digital self-service options, such as chat and text message, but many are quick to add new channels of communication without first addressing internal barriers.

Ads, E-commerce analytics, marketing, UK

1 in 3 retail businesses are still not ready for the onset ‘Golden Quarter’ traffic

September 24, 2018

The golden quarter (October – December) is fast approaching, but many retail businesses are not actually ready for the onset of increased website traffic this usually brings, according to new research.

E-commerce analytics, Christmas, digital marketing, marketing, retail

Top analytics tips: Turning the tide on business intelligence failure

September 14, 2018

When does business information become a business disadvantage? Robert Dagge, Managing Director, Dynistics, explains that no business is unique, just different and the use of pre-defined charts that are industry honed by experts can deliver those desired business insights within hours, not days, weeks or months.

Ads, Content, News analytics, financial services

Branch buys Tune to create analytics giant

September 11, 2018

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

Ads, Content analytics, apps, digital marketing, Facebook, marketing

Google launches machine learning tool Smart Campaigns across UK

September 8, 2018

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

Ads advertising, analytics, apps, brands, Google

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

September 6, 2018

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

E-commerce analytics, brands, content, ecommerce, email

The Trade Desk recruits Anna Forbes as new UK General Manager

September 6, 2018

Ad tech platform The Trade Desk has hired Anna Forbes, formerly from Marchex and AppNexus, as its UK General Manager.

Ads advertising, analytics, global, marketing, media
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