2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. In this special report, we’ve gathered together the biggest … [Read more…]
From a dog translation kit to a comedy club charging per laugh, technology took us in some strange directions during 2014. In this brave new world of toilet renting apps, hacked smart fridges and emailed NASA wrenches, we celebrate the weirdest news of the year.
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes … [Read more…]
2014 hasn’t disappointed on the IT failure front. Software catastrophes, hardware meltdowns and system malfunctions have left executives red faced, customers hacked off and shareholders fuming. No organization is safe from IT disasters, which can have serious effects, causing disruption, reputational damage and diminished customer and investor confidence.
From Google Drones, Amazon Wands and Apple Pay, the worlds of ecommerce and high street retail are becoming ever-more entwined. With more shoppers going mobile, using click and collect and ‘showrooming’, digital is offering more buying choice than ever before. This was the year that Alibaba floated on the US stock exchange and social networks … [Read more…]
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving … [Read more…]
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and … [Read more…]
Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.