agencies Archives

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

Interview: BBC quizzes creative leaders on how to build a strong studio culture

July 17, 2019

In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX&D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.

Amazon’s Alexa Cup: Voice app Say It Now named top new skill in Europe

July 4, 2019

Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.

Guest comment: Three reasons why retainer PR is on the rise

July 4, 2019

The PR industry is seeing a rise in competition, leading to clients hesitating to commit longer-term. Ashley Carr, founder and Managing Director of Neo PR which looks at why retainer PR is on the rise.

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.

The rise of audio ads: 85% of UK advertisers to boost investment

July 3, 2019

Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.

Most consumers fail to recall brands from ads deemed “viewable” by the industry

June 27, 2019

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.