LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event.
Toyota Motor Europe has undergone a radical change to its consumer website, building a new navigation model based on eye-racking tests in a bid to boost engagement and conversions on its site.
Search and SEO Conference BrightonSEO took place this month, covering key themes affect search, such as the rise of the semantic web, new SEO tactics and changing customer needs.
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
US-based ad firm KlausTech has launched its multi-patented non-scrollable, time controlled advertising and content delivery platform, AdCastPlus in the UK.
YouTube has been told to take down copyrighted clips of music from its German site, following a court ruling over the weekend.
Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.
Ad management platform DG has struck a partnership with MediaMind and 24/7 Media, WPP’s marketing technology company.
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.