Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year.
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google.
Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.
Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.