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agencies

In-house content creation ‘set to increase in 2020’

December 13, 2019
In-house content creation ‘set to increase in 2020’
In-house content creation ‘set to increase in 2020’

In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.

Ads, Content agencies, brands, content, marketing, technology

Adform partners Broadsign to boost programmatic ads for clients

December 9, 2019
Adform partners Broadsign to boost programmatic ads for clients
Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

Ads, Content, Mobile advertising, agencies, brands, global, marketing

DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

December 6, 2019
DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize
DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.

Ads, Content, Video, Viral agencies, brands, marketing, retail

Guest comment: Amazon Advertising this Cyber Monday too good an opportunity to miss

November 27, 2019

With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.

Ads, E-commerce advertising, agencies, Amazon, brands, Europe

UK Cyber-security skills gap ‘at breaking point’

November 27, 2019

A new, in-depth piece of research conducted amongst UK CIOs and senior IT professionals has revealed that the cybersecurity skills gap has reached a crisis point.

Regulation agencies, Europe, government, security, UK

Facebook losing users in Germany and France faster than anticipated

November 26, 2019
Facebook losing users in Germany and France faster than anticipated
Facebook losing users in Germany and France faster than anticipated

Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.

Social agencies, Android, Facebook, France, Germany

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

November 25, 2019
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.

Ads advertising, agencies, analytics, content, technology

Top tips: 3 Hacks for a Transformed Business

November 22, 2019

A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.

Ads agencies, analytics, brands, media, technology

Guest comment: Rethinking The Brand-Agency Relationship

November 21, 2019
Guest comment: Rethinking The Brand-Agency Relationship
Guest comment: Rethinking The Brand-Agency Relationship

Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.

Ads advertising, agencies, brands, marketing, Privacy

Instagram hides likes from some users as test goes global

November 18, 2019
Instagram hides likes from some users as test goes global
Instagram hides likes from some users as test goes global

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.

Ads, Content agencies, Australia, brands, content, global
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