LinkedIn adds conversion tracking capabilities to boost ROI
LinkedIn has launched conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
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How technology will drive the future of PR [INFOGRAPHIC]
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence.
Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.
WPP profits up 15% as global marketing confidence grows
Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.
Guest comment: How the rise of robotic cars will transform the ad industry
Autonomous vehicles will open up entirely new opportunities for advertisers, writes Johannes Heinze, managing director EMEA at AppLovin.
EU plans stricter privacy rules for chat apps
The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls.
IOC faces backlash for ban on Olympics GIFs
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games.
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
‘Content-only’ platform for programmatic ads goes live
Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…