TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
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‘Hyper personalisation’: Datasine launches AI-powered customer engagement tool for brands
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
UK ‘has lowest numbers of subscribers to online editorial content’
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Rakuten Advertising unifies ad platform to link audiences with brands
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Ad watchdogs issue ‘simpler’ rules for influencer marketing
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
Industry capitalises on rise of premium video by investing in CTV and mobile
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.