Cannes 2018: The 10 biggest YouTube ads since last year’s festival
With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
agencies
The true value of attention: Do cinema ads offer better ROI than programmatic?
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
Digital video usage in the UK: mobile viewing on the rise
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.
Five qualities that make a brand ‘truly great’
How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.
Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’
The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research.
Is GDPR a blessing in disguise for media agencies?
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
Five tips for fighting fraud in digital advertising
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
Austria digital marketing trends: Digital use up but traditional media still dominates ad spend
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
Top tips: How can a programmatic audit drive long-term value?
There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
Programmatic ad trends: Major news brands adopt AOP and JICWEBS standards
In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.