UK consumers believe their data is worth £254 per year
On average UK consumers value their data on average at £254 per year, according to new research.
advertising
Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
Guest comment: The Age of AI
Tech giants and business leaders have adopted a mantra of AI this year. Stephen Upstone, CEO of LoopMe look at why business leaders are increasingly putting AI at the forefront of their business strategies.
IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules
IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
Big brands pull out of YouTube after appearing next to ‘predatory’ videos
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
Unilever expands digital start up ‘Foundry’ to Asia and Australasia
Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).
Programmatic usage ‘to make up 67% of global digital display market by 2019’
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
Big brands overhauling digital strategy amid brand safety fears
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.