Snapchat UK ad revenue to overtake Twitter’s next year
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
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Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.
Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
Right to reply: Chrome ad blocker pushes creativity back up the agenda
The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Laundry app Zipjet debuts London voucher campaign with StreetPR
On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.
IAB UK turns 21: Trade body gets brand and website revamp
IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
IAB Europe opens GDPR framework for public comment
IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.